Journalist Soren Baker- A Love for Hip-Hop Created a Lifetime of Opportunities

Soren Baker is an incredibly respected journalist in the world of Hip-Hop. After years of writing and interviewing numerous rap legends, he went on to become the editor at The Source magazine, which was the bible for all of us Hip-Hop heads growing up. More recently, his online channel Unique Access Entertainment has surpassed one million views on YouTube. As you’ll see, Soren is also a true Hip-Hop scholar, historian, and fan. Find out how Soren’s love for Hip-Hop culture and rap music has led to amazing opportunities to pen books and write for television and films.

13:59 Why Soren stood out as a young writer
16:56 Soren always tried to make the story compelling about each artist, no matter what his personal opinion was
19:58 Soren explains why he should have tried to be more visible earlier in his career
23:43 Why genuine relationship lead to great opportunities
27:23 YouTube as a revenue stream
34:51 Why Outkast is the best group of all time
36:57 Why A Tribe Called Quest went downhill
40:43 Soren sets himself apart by studying an artist’s entire catalog instead of just the single
47:04 Being a good listener is fundamental to being a good writer
48:06 Writers need to make the articles about the artist, not about themselves
52:11 The importance of being diverse in creating revenue streams
1:08:25 The importance of follow through
1:14:48 How Soren sets and accomplishes goals
1:18:19 Soren’s advice for an artist who had a $5000 album budget
1:20:31 The value or lack thereof of a publicist
1:27:40 Soren’s dad told him not to take a job he didn’t want, which led to a gig with Rap Pages

Check out this episode!

Artists- Win a Chance to open for Bone Thugs-n-Harmony, Raekwon, Rakim, E-40, or DJ Quik & Scarface

Perform with one of the Greats!

Have you always wanted to perform with one of the greatest Hip-Hop artists of all time? The Adler Music Group and The Indie Playbook Podcast are giving you a chance to win an opening performance slot on a show in your hometown with one of the greats.

In order to be fully eligible for this contest, participants must do EACH of the following by September 24th at Noon PST:

1. Subscribe to The Indie Playbook on iTunes at: https://itunes.apple.com/us/podcast/the-indie-playbook-presented-by-focused-noise/id1281792473

2. Like The Indie Playbook Facebook page at: www.facebook.com/theindieplaybook

3. Post a link to ONE of your original songs on The Indie Playbook Facebook page, along with your preferred date and city of performance (See below for options).

Please note, only post ONE song. Additional submissions will not be listened to. We will notify one winner by September 25th at Noon PST.

For more info and to listen to The Indie Playbook, check out www.focusednoise.com.

Potential Performance Cities:
September 26 – Carrboro, NC (Opening for Bone Thugs-n-Harmony)
September 26 – San Antonio, TX (Opening for Raekwon)
September 27 – Ventura, CA (Opening for Rakim)
September 27 – Charlotte, NC (Opening for Bone Thugs-n-Harmony)
September 28 – Sacramento, CA (Opening for Rakim)
September 28 – Baltimore, MD (Opening for Bone Thugs-n-Harmony)
September 29 – Oakland, CA (Opening for Rakim)
September 29 – Richmond, VA (Opening for Bone Thugs-n-Harmony)
September 30 – Eugene, OR (Opening for Rakim)
September 30 – Reno, NV (Opening for Bone Thugs-n-Harmony)
October 1 – Portland, OR (Opening for Rakim)
October 3 – Las Vegas, NV (Opening for Rakim)
October 4 – Tempe, AZ (Opening for Rakim)
October 5 – Joliet, IL (Opening for Bone Thugs-n-Harmony)
October 5 – Louisville, KY (Opening for DJ Quik/ Scarface)
October 6 – Oklahoma City, OK (Opening for Rakim)
October 6 – St. Paul, MN (Opening for Raekwon)
October 13 – Seattle, WA (Opening for Bone Thugs-n-Harmony)
October 22 – Berkeley, CA (Opening for Bone Thugs-n-Harmony)
October 28 – Fresno, CA (Opening for E-40)
November 16 – Columbia, SC (Opening for Bone Thugs-n-Harmony)
November 24 – Norfolk, VA (Opening for Bone Thugs-n-Harmony)
November 25 – Silver Spring, MD (Opening for Bone Thugs-n-Harmony)
December 2 – Park City, UT (Opening for Bone Thugs-n-Harmony)
December 7 – Petaluma, CA (Opening for Bone Thugs-n-Harmony)
December 8 – Santa Cruz, CA (Opening for Bone Thugs-n-Harmony)
December 14 – Lincoln, NE (Opening for Bone Thugs-n-Harmony)
December 16 – Albuquerque, NM (Opening for Bone Thugs-n-Harmony)
December 17 – Tucson, AZ (Opening for Bone Thugs-n-Harmony)
December 22 – Cincinnati, OH (Opening for Bone Thugs-n-Harmony)

*The contest winner will be allowed a 20-minute performance in their hometown (or nearest city). Cities listed above. There will be no guest list, cash prize, or travel stipend. Winning performers will be given passes to the show, plus two extra tickets for friends or family. The winner is expected to communicate tech needs with the production coordinator, arrive at the venue on time, and begin and finish their performance on time.  Must be 21 years of age or older to enter.